LAUNCHING SOON!
Meet our new mobile interactive app, FaceTrace™, the first digital tool to offer an easy and customized makeup application experience.
1.
FaceTrace™ uses innovative new technology to help women properly apply cosmetics and achieve the makeup looks they desire.
2.
FaceTrace™ supports individual, personal beauty with a customized makeup application solution for multi-generational, multi-cultural women.
3.
FaceTrace™ makes YOUR face the star of its beauty tutorials, guiding your makeup application to your unique features at your convenience, anytime, anywhere.
Create Customized Makeup
Looks With FaceTrace™
Evening Smoky Eye
Daylook | Business Professional
Glam
Evening | Date Night
Evening | Glam
Halo | Evening
Graphic Liner
Glam
Creative
Halo | Glam
FaceTrace™ Mobile App
FaceTrace™ is a mobile app that uses new proprietary technology to guide women and beauty lovers in properly applying cosmetics without having to visit an in-store beauty counter, hire a professional makeup artist, or attempt to follow online makeup tutorials. Currently, millions of women rely on beauty tutorials for makeup ideas and beauty tips, finding it challenging to recreate professional makeup looks. They are following makeup application instructions for faces that do not look like their own. As a result, they are not getting their best makeup look, and they are being forced to compare themselves to other women. This is impacting their confidence.
BEAUTY IS YOU. NO COMPARISON.
“Meet our new interactive mobile app, FaceTrace, the first
digital tool to offer an easy and customized
makeup application experience.”
BRAND IMPRESSION
CREATIVE
CUSTOMER-FOCUSED
FUN
INNOVATIVE
BOLD
INCLUSIONARY
BRAND VALUES
INCLUSION VS DIVERSITY HONESTY
TRANSPARENCY
LOYALTY
RELIABILITY/ TRUSTWORTHINESS
TONE OF VOICE
EMPOWERING
SINCERE/CARING
UPBEAT, POSITIVE, FUN (BUT NOT SILLY, ADULT NOT TEEN LANGUAGE )
OWNING IT!
WORDS WE USE
UNIQUE BEAUTY, FACIAL FEATURES, ASSETS, CELEBRATE
WORDS WE DON’T USE
FLAWS, IMPERFECTIONS, CONCEAL
EMPATHETIC CONNECTION
“WE’VE BEEN THERE.”
SUPPORTIVE:
“WE ARE CHEERING YOU ON!
FaceTrace™ Technology
The FaceTrace™ app is the next generation of beauty technology that offers women of all ages and cultures a customized virtual makeup application experience. The FaceTrace™ beauty mobile app integrates makeup tutorials and makeup tips for diverse makeup lovers, and also recommends the products and beauty tools needed to complete your desired look. The FaceTrace™ app is a tool for users to try-on beauty products with augmented reality, and to have the opportunity to explore and discover new beauty brands. With the FaceTrace™ app you can create beautiful makeup looks that best enhance your natural beauty, for every occasion. Our mission at FaceTrace™is to empower confidence in women and makeup lovers to celebrate their unique beauty. We believe that beauty is found in the comfort of your own skin and we are advocates that it is okay to be different. We stand for being innovative, inclusionary, bold, creative, and having fun!FaceTrace™ technology empowers you to learn, to unite, to feel supported and to be more confident. With the FaceTrace™ app, YOU set the definition for what your victory and beauty is every day, and you do not have to compare yourself to anyone else. We believe in our mantra that, “Beauty is YOU. No Comparison.”We want to include you in our women’s empowerment mission! Please follow us on social media @facetracebeauty for makeup tips, makeup news, makeup products, makeup looks, and inspiration as we get ready to launch the FaceTrace™ beauty app this Spring! Enter your email address below to be the first to download FaceTrace™ when we launch!DOWNLOAD THE APP!
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